In 2025, boAt Crest users clocked 1 trillion steps – enough to walk 750 million Kms, travel to the Moon and back nearly 1,000 times, circle the Earth 19,000 times, or cross India from Kashmir to Kanyakumari more than 2 lakh times.
Key insights:
The AI Generation: Gen Z dominates the digital fitness shift, accounting for 75% of all AI Coach and fitness plan subscribers on the boAt Crest platform signaling behavior shift towards guided wellness.
Youth-Driven Vitality: Young India is leading the charge in physical exertion, with the 18–29 age bracket (Gen Z) contributing nearly half (48.3%) of all calories burned nationwide.
The “Mid-Week Warrior” Trend: Moving away from weekend-only fitness, Indian users hit their peak activity levels on Wednesdays, signaling a disciplined mid-week focus on wellness.
Progress Over Perfection: Users are choosing consistency over intensity; the 20K Step Challenge emerged as the most popular community event, proving a strong preference for achievable, realistic fitness goals.
India’s Movement Mix: Walking remains the undisputed favorite exercise (55%), followed by running (15%) and treadmill workouts (7%). While yoga and indoor cycling each capture 4%, the remaining 15% highlights a shift toward lifestyle-led fitness, including high-intensity functional training, strength sessions, and sport activities like cricket and badminton.
Delhi, 7th January 2026 (TGN ) : boAt, India’s No.1 audio and wearable brand, today released the ‘boAt Crest Data Trend 2025’ report – a comprehensive analysis of user engagement and wellness behavior captured across the boAt Crest platform in 2025. With 80% of consumers in India leveraging healthcare apps or wearable technologies (as per PwC report), this report draws on anonymized and aggregated data from the boAt Crest app. The companion mobile application for boAt smartwatches functions as a fitness and wellness hub for millions of users, providing an in-depth perspective on how Indians use smart wearables to track and monitor their daily activities, sleep, fitness plans, engage in fitness challenges, and use AI-powered wellness features.
As 2025 saw youth driving intensity and seniors maintaining consistency, boAt Crest users logged over 6.5 million activity sessions, with the 18-29 age group emerging as the most active, followed by users aged 30-39. The top five activities were walking (55% of users), running (15%), treadmill workouts (7%), yoga (4%), and indoor cycling (4%).
With total steps accounting for more than 1 trillion, users aged 18–29 alone have surprisingly walked the Earth around 4.1 million times. Additionally, daily steps ranged from 4,438 for users aged 0-17 to 5,794 for those aged 18-29, while seniors aged 60-69 maintained 5,524 steps per day, underscoring widespread adoption of daily fitness habits across generations.
Reflecting overall engagement trends, users aged 18-29 contributed more than 48% of all calories burned, generating enough energy to balance nearly 2.5 billion samosas’ worth of indulgence. With the highest activity and sleep sessions recorded on Wednesday, Indians show a clear midweek focus on both fitness and rest, while weekends see comparatively lower activity and sleep.
Amid ongoing debates around a slowdown in India’s wearables market due to feature parity, the boAt Crest App Trend Report 2025 reveals that more than 75% smartwatch users engaging with AI-powered features and fitness plans belong to Gen Zs, underscoring strong demand for intelligent, personalized wellness experiences.
Additionally, community challenges witnessed strong participation, with the boAt Crest app offering 20K, 60K, 100K, and 150K step goals. As users have the freedom to join any or all challenges and switch their target each month to match evolving needs, the 20k-step challenge attracted the highest engagement, contributing 50% of total participation. This indicates a clear preference in India for realistic and achievable wellness goals over extreme step targets.
Releasing the report, Shyam Vedantam, Chief Product Officer, boAt, highlights, “There is a clear behavioral shift in how Indians approach wellness. Ai is moving wearables beyond tracking into understanding – helping users build consistent, achievable habits rather than chase extremes. From an industry perspective, the future of wearables will be defined by intelligent personalization, context-aware insights and products that adapt in real time to how people actually live, move and recover.”
“Our innovation roadmap is centered on using Ai to make wellness more predictive, personalized and effortless. The next phase of wearables will move from tracking what happened to anticipating what users need – whether it’s smarter recovery insights, adaptive fitness plans or context-aware nudges that evolve with behavior. Every product decision we make going forward is anchored in real user data and long-term habit formation, not short-term feature cycles.” He added.
About boAt:
Headquartered in India, Imagine Marketing Limited (IML) brand owner of the mark “boAt” offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio Wearables brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund, Malabar Investments and Fireside Ventures. The company currently has offices across Delhi, Mumbai & Bengaluru.
