Mumbai, India, March 18th, 2025 (TGN) – Blue Dragon, a globally renowned brand for authentic Thai and Pan-Asian flavours, is expanding its presence in India in partnership with Sunbeam Ventures, a leading FMCG distribution and marketing company. Since establishing its distribution network in India in 2019, Blue Dragon has focused on adapting its products to local consumer preferences. Now, with a robust foundation in place, the brand is set to amplify its presence, engage more directly with consumers, and cater to India’s growing demand for premium Asian flavours.
With a premium range of noodles, sauces, pastes, meal kits, and coconut milk, Blue Dragon aims to make restaurant-quality Asian cuisine effortless for home cooks and food lovers across the country. Consumers can now enjoy a carefully curated selection of products, including:
· Instant Cup Noodles (6 Unique Variants) – Ready in just 3 minutes, designed for a quick and flavorful experience.
· Tom Yum Series – Includes Tom Yum Paste, Tom Yum Meal Kits, Tom Yum Soup Kit and Tom Yum Noodle Cups to cater to different cooking preferences.
· Noodle Kits & Curry Kits – A hassle-free way to prepare authentic Thai and Asian noodle dishes and curries at home.
· Dry Noodles – Traditional Thai noodles, carefully selected and imported to bring authentic flavor and texture to meals.
· Savory Sauces & Curry Pastes – Perfectly crafted to enhance home-cooked meals with rich, bold flavors.
· Coconut Milk – A versatile ingredient for curries, soups, and desserts.
Blue Dragon entered India in 2019 with a focus on building a strong distribution network and adapting to local preferences. Although the pandemic delayed our expansion plans, we have now established a solid foundation. We are excited to amplify our presence in India, catering to the country’s growing demand for premium, high-quality global flavors.
The Indian market has shown tremendous growth, driven by an increasing demand for premiumization and premium products. By introducing our brand and products, we are well-positioned to capitalize on this growth and establish ourselves as a key market player. Our goal is to create a stronger emotional connection with Indian consumers, highlighting our unique value proposition and driving business growth.
We believe our products deliver the perfect balance of authenticity, quality, and convenience, making them an ideal choice for Indian consumers seeking global flavors. With our commitment to exceptional quality and service, we look forward to building a strong presence in the Indian market” said Boworn Pakdeesusuk serves as General Manager of the Bangkok hub.
Sunbeam Ventures, a trusted name in premium FMCG distribution since 2004, is spearheading Blue Dragon’s launch in India. Vikash Singhal, Director & Founder, Sunbeam Ventures, played a pivotal role in bringing the brand to the Indian market, ensuring a robust distribution strategy and consumer outreach. Blue Dragon products are now widely available across leading retail and digital platforms, ensuring easy accessibility for consumers. With a presence in over 50 cities and more than 1,500 premium outlets, the brand is poised for 100% growth in coverage and sales value over the next two years. To drive awareness, Blue Dragon is ramping up promotional efforts on quick-commerce platforms and plans to introduce larger packs for the HoReCa sector.
“Our mission is to offer Indian consumers an authentic taste of Thai and Pan-Asian cuisine while making cooking effortless, exciting, and accessible. Blue Dragon is not just another condiment brand—it is a complete meal solution catering to diverse needs, from home cooks who love to create from scratch to busy professionals looking for quick, high-quality meal options,” said Vikash Singhal, Founder Director of Sunbeam Mercantile Ventures Pvt Ltd.
Blue Dragon maintains the highest standards of quality and authenticity through partner factories in Thailand and across Asia, ensuring compliance with strict food safety and quality regulations. The company’s global presence spans the UK, Europe, North America, and Mexico, backed by rigorous selection and monitoring processes to guarantee premium products. By sourcing local raw materials from Asia, the company preserve the authentic taste and aroma of Pan-Asian cuisine, delivering an unparalleled culinary experience to consumers worldwide.
About Blue Dragon
Blue Dragon is a globally recognized brand that brings authentic Asian flavors to home kitchens, offering a wide range of sauces, noodles, meal kits, and pastes that make cooking Asian cuisine effortless. The brand is distributed across the UK, Europe, North America, and Mexico, ensuring high-quality ingredients and strict food safety standards.
About Sunbeam Ventures
Founded in 2004, Sunbeam Ventures is a leading FMCG distribution and marketing house specializing in food, personal care, and home care brands. With a nationwide network of 350+ distributors and presence in 1,500+ premium outlets, Sunbeam has successfully launched and scaled global brands in the Indian market. For more details, visit www.sunbeamventures.in.
