– In a 3-day leadership program Brand Insight at the Isha Yoga Center in Coimbatore, Sadhguru highlighted that when the Nation’s brand is built, every citizen’s brand is better – not only businesses.
– “People are looking at an Indian passport a little more respectfully today than they used to ten years ago. That’s brand building. India is building its brand consciously”, he added.
February 28, 2026 ( TGN ): Speaking at a session yesterday of Brand INSIGHT at Isha Yoga Center Coimbatore to over 100 brand managers, business owners, and C-suite executives, Yogi and mystic, Sadhguru said, “You must make sure “Made in Bharat” means it’s the best. You must build a brand like that. We must make sure the nation’s brand is built because when the nation’s brand is built, every citizen’s brand, not only business, every citizen’s brand is better.”
Highlighting how a stronger national brand lifts every citizen and business on the global stage, he added, “Many of you travel outside the country. Have you noticed in the last five to eight years’ time, suddenly you present the Indian passport, people are looking at you little more respectfully than they used to ten years ago? That’s brand building. India has built its brand consciously. And it’s good. Is it enough? No. They have to build the brand much bigger. If the brand of Bharat is built to a certain level, then all the other brands, the doors will open very easily for all the other brands. That must happen.”
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Noting Yoga’s poor historical branding which limited its impact despite its profound efficacy, Sadhguru said, “Branding is a part of impactfulness…. Well, yoga is a grand example of that – for what it is, the spectacular level of impact that it has on people and the efficacy of how it works. Literally everybody in the world should be on it. But bad branding for a long time! We are trying to change the branding for which I am accused of in various ways. Because something that has that level of efficacy and such a spectacular impact on human life, most human beings don’t even know what it is.”
Started in 2023, and designed by Sadhguru for brand managers, business owners, C-suite executives, and marketing professionals seeking to master conscious branding, the 6th edition of the immersive 3-day Brand INSIGHT program (February 27 – March 1, 2026) is currently being facilitated by experts like Anisha Motwani (Founder & CEO, Storm The Norm) alongside speakers Ameen Haque (Founder, Storywallahs), Krishnan Subramanian (Principal Partner, Disruption Consulting), Rahul Jauhari (Founder and Managing Partner, Flibbr Consulting), Sonal Dabral (Creative Consultant and former Chief Creative Officer, Ogilvy, South and South-East Asia) and Narayan Devanathan (President & Chief Strategy Officer, Dentsu South Asia). The Brand INSIGHT program offers an immersive journey into branding strategies, equipping participants with tools on purpose, positioning, and creative excellence through case studies, workshops, and Sadhguru’s insights in Isha Yoga Center’s energized setting. It deepens understanding of brand management, empowers creation of impactful brands, and explores the essence of successful brand management.
About Sadhguru Academy
Founded by mystic and visionary, Sadhguru, Sadhguru Academy offers transformative leadership and professional development programs designed for business leaders and organizations. Blending timeless yogic wisdom with contemporary insights, it fosters purpose-driven growth, strategic clarity, and impactful performance in dynamic markets.
