~ This life-size installation places the Svachh promise of cleanliness and everyday ease at the forefront ~
~ Encourages consumers to take a selfie and pledge their commitment to a Svachh lifestyle with #SvachhNoSpillShelter ~
Mumbai, July 31, 2025 ( TGN ) – TTK Prestige, India’s most trusted kitchen appliances brand, unveiled a life-size replica of its iconic Deep Lid from the Prestige Svachh Pressure Cooker at Mumbai’s Carter Road. Designed to visually mirror the product’s anti-spillage feature, the installation does more than just turn heads. It doubles up as a functional rain shelter, echoing the deep lid’s core purpose of keeping kitchens and now pedestrians clean and dry during downpour.
This first-of-a-kind installation draws inspiration from the deep lid’s role in the Svachh Pressure Cooker which prevents spills and promotes cleaner kitchens. It reflects the core philosophy of the Svachh range, making everyday life cleaner, simpler and more conscious. It serves as a reminder that cleaning isn’t just a task, but a thoughtful practice that enhances everyday living.
The space also invited visitors to take a collective pledge for safer, more hygienic cooking. Visitors are encouraged to share selfies and their pledge on social media using #SvachhNoSpillShelter to amplify the Clean Kitchen Promise. Those who participated will receive vouchers.
To amplify the moment, the launch was followed by a live performance by indie band Symphony Rush, whose set brought energy and attention to the site, drawing in families, walkers, and curious onlookers.
Ms.Akila Chandrasekar, Sr. General Manager & Head – Marketing, TTK Prestige, shared the journey behind the Svachh deep lid innovation, “At TTK Prestige, we believe that innovation should serve a purpose beyond the product. The SVACHH Deep Lid was developed to solve a real issue in Indian kitchens — the mess and inconvenience caused by spillage during pressure cooking. This installation takes that simple idea — one that has quietly improved daily cooking for millions — and magnifies its impact in a public space. It’s a way for us to show how much thought goes into even the smallest design detail and how those details make everyday lives easier. At a time when attention is hard-won, this initiative allows us to engage people meaningfully, without needing to sell to them. It’s visibility with value, a reflection of the brand we aspire to be: intelligent, purposeful, and deeply rooted in consumer insight.”
The installation will remain open for public viewing at Carter Road for a week.
