MUMBAI, JUNE 19, 2024 (TGN)— Salesforce (NYSE: CRM), the #1 CRM, today announced the launch of its Public Sector division in India to drive transformation, aimed at empowering government agencies and public sector organisations to transform citizen experiences with Salesforce technology.
Salesforce Public Sector Solutions are designed to help government agencies serve people faster with out-of-the-box apps designed for digital service delivery. Built leveraging the Salesforce Einstein 1 Platform, this allows government organisations to future proof their IT investment with citizen developer, AI, and automation tools, while helping to enhance their services’ agility, efficiency, and digital transformation. Salesforce also recently announced the launch of Public Sector Einstein 1 for Service, including CRM, trusted AI, and data capabilities to help government agencies automate administrative tasks and provide faster service to citizens.
Salesforce Public Sector Solutions are available on a public cloud infrastructure, called Hyperforce, which is a next generation infrastructure architecture, built for the public cloud. This enables customers to help meet their data residency, data control and security obligations. Fundamentally, Hyperforce is leveraging the power of public cloud infrastructure with a security-first culture, Zero Trust principles, and integration of enhanced privacy-centred standards. Salesforce’s product offerings enable government agencies and public sector organisations in India to succeed at scale.
Tableau and Einstein Analytics offer advanced data visualisation and AI-powered analytics. MuleSoft’s integration solutions make it easy to integrate Salesforce with any cloud or on-premises system to transform the experience. Additionally, Slack makes work more productive and conversational with AI-powered summaries and data-triggered workflows. The Salesforce low code platform allows for creation of custom applications for unique needs. The AppExchange also offers a variety of pre-built apps specifically designed for government use.
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Arundhati Bhattacharya, CEO & Chairperson, Salesforce India, said, “Our focus on the public sector, comes at a time when cloud has become the underlying strength of digital transformation efforts, playing a pivotal role in paving the way for innovation and propelling India to become a $1 trillion digital economy by 2030. Artificial intelligence – both predictive and generative, machine learning, and application development based on trust will boost citizen experiences.”
Arun Kumar Parameswaran, Managing Director – Sales & Distribution, Salesforce India, said, “Today, citizens expect better, faster service that’s tailored just for them across every platform they use. Building a 360 view of citizens to deliver services based on a unified data platform with trust at the core and deep industry expertise will unlock tremendous potential for government organisations. Generative AI could unlock a $1.75 trillion productivity opportunity annually across many functions and levels of government. I believe Salesforce’s collaboration with government entities has the potential to significantly shape and redefine the experiences of Indian citizens. I am excited to be a part of this critical milestone for Salesforce in India and to scale it to new heights, modernising experiences and delivering unmatched value to the public sector.”
Salesforce India recently expanded its flagship Centre of Excellence (CoE) in Hyderabad, India, strengthening the region as a leading talent, knowledge, and global innovation hub for the company. Today, Salesforce has 11,000+ employees in India, across sites in Hyderabad, Bengaluru, Mumbai, Gurugram, Pune, and Jaipur.
The company is enabling public sector organisations around the world to modernise government service, transform digital service delivery, achieve faster time to value, and improve mission success with AI, purpose-built solutions, and smart insights that help move the mission forward – all within a trusted cloud environment.
India continues to be a high-growth market for Salesforce. Leading Indian businesses across the financial services, manufacturing, retail and consumer goods, healthcare, automobile, travel, real estate, education and public sector are turning to Salesforce to help them create digital strategies that will increase productivity, drive efficiency, and revolutionise their interactions with customers in a new era of innovation where expectations for products and services are changing.
Salesforce’s growth in India is also supported by an extensive ecosystem of established strategic partners, start-ups, over two million Salesforce developers, and more users of Trailhead – the company’s free online learning platform – than any market outside the United States. It’s a unique, highly dynamic community facilitating new Salesforce solutions and opportunities within the region.ENDS (TGN)
