Indian Silk House Agencies second Maharashtra store in under 60 days following the Nashik launch; takes pan-India network to 67 stores
Mumbai, 25th April, 2026 ( TGN ) : Indian Silk House Agencies, East India’s most trusted saree brand for over five decades, has expanded its footprint with the launch of a new store at Inorbit Mall, Vashi. Strategically located in one of Navi Mumbai’s most prominent retail destinations, the 67th store marks a significant milestone in the brand’s growth journey. It reinforces Indian Silk House Agencies’ commitment to making ‘Sarees of India’ more accessible to consumers in the West.
The Navi Mumbai store showcases Indian Silk House Agencies’ expansive repertoire of sarees, bringing together signature weaves of Kantha, Baluchari, Matka, Tussar and fine cottons from Bengal, alongside a South India edit featuring Kanjivaram, Kanchipuram and Arni silks. The collection is further elevated by a curated selection of heritage weaves including Banarasi, Katan Banarasi, Ikkat, Bandhej, Paithani, Gadwal and Uppada, offering a versatile range suited for everyday wear, workwear dressing and occasion-led styling. With a network of over 15,000+ artisans across 60+ weaving clusters in India, the brand brings diverse regional craftsmanship under one roof.
With Mumbai’s fast-paced, fashion-forward consumers increasingly embracing versatile Indian wear, the store is designed to cater to evolving preferences that balance tradition with ease and personal expression. To mark the launch, Indian Silk House Agencies is offering an inaugural flat 10% off across collections for a limited period until 2nd May 2026.
Speaking on the launch, Mr. Darshan Dudhoria, CEO, Indian Silk House Agencies, said, “Mumbai has always been a culturally dynamic and fashion-forward market, making it a natural choice for our continued expansion in the West. We are seeing a clear shift in how sarees are being styled and worn today, with consumers seeking versatility and ease without compromising on authenticity. With our Navi Mumbai store, we aim to bring a diverse range of authentic weaves closer to this evolving audience through accessible and contemporary retail experience. As we expand our presence across key cities with a new store launch every 7 to 14 days, our focus remains on building a strong pan-India footprint while staying committed to supporting artisan communities and ensuring that the saree continues to evolve with the needs of the modern Indian consumer.”
With the launch of its Navi Mumbai store, Indian Silk House Agencies marks another step in strengthening its presence across 13 states, reinforcing its position in key urban markets while driving greater relevance for sarees in today’s evolving fashion landscape. By bringing together diverse regional weaves in a contemporary retail environment, the brand is focused on shaping how sarees are discovered, styled and experienced by the modern consumer.
About Indian Silk House Agencies
Founded in 1971 in Kolkata, Indian Silk House Agencies has been East India’s most trusted saree brand for over five decades. India’s foremost ‘Only Sarees’ brand, it is on the path to become India’s largest national saree retailer. Built on authenticity, craftsmanship, and artisan empowerment, its partnerships span 15,000+ artisans across 62 weaving clusters pan India. The brand offers more than 15,000+ handloom designs across Banarasi, Kanjivaram, Baluchari, Tussar, Chanderi and contemporary silk blends, through its strong omnichannel network of 60+ stores and its D2C website indiansilkhouseagencies.com, delivering culture worldwide. Guided by its commitment to culture and community, it continues to strengthen artisan livelihoods and preserve India’s textile legacy.
