National, January 23, 2026 ( TGN ): Federal Bank, in association with the Indian Cyber Crime Coordination Centre (I4C) under the Ministry of Home Affairs (MHA), concluded the nationwide public awareness campaign “Twice is Wise” in New Delhi, marking the culmination of a six-month-long citizen outreach initiative to strengthen India’s fight against cyber and financial fraud.
Campaign film: https://youtu.be/S1kktOoNzBo?si=qI9qZ-JvUhiD5Vcs
Launched around Independence Day 2025 and concluding ahead of Republic Day 2026, the campaign stands out as one of India’s largest government-supported public education efforts focused on cyber safety, financial vigilance, and digital fraud prevention.
The campaign was formally flagged off in Mumbai on Independence Day by Shri Sanjay Shintre, IPS (DIG – Maharashtra Cyber), alongside Shri KVS Manian, Managing Director & CEO, Federal Bank, and Shri Venkatraman Venkateswaran, Executive Director, Federal Bank, in the presence of Shri Nishant Kumar, Director, I4C.
Over six months, the Federal Bank–I4C initiative travelled across 11 states and 17 cities, reaching citizens through 85 schools and colleges, community roadshows, workshops, radio outreach, print campaigns, and digital platforms.
Anchored in the theme “Freedom from Fraudsters,” the campaign focused on educating citizens on safe digital practices, fraud prevention, and responsible financial behaviour, reinforcing the Government of India’s broader mission to build a secure and resilient digital ecosystem.
By combining grassroots outreach with high-impact mass media, the initiative reached over 9 crore Indians, strengthening public vigilance and awareness against cyber and financial fraud. The campaign underscores how collaboration between government agencies, financial institutions, and media can play a decisive role in combating rapidly evolving cybercrime threats.
The culmination event, held at the NDCC II Building, Connaught Place, New Delhi, brought together senior leaders and stakeholders, including Nishant Kumar (Director, I4C); Bincy Cherian (SVP & Chief of Internal Vigilance, Federal Bank), Avinash Nair (Chief Revenue Officer, Radio City), Anoop T (SVP & Country Head – Government & Institutional Business, Federal Bank), and Shri Vinod Kumar (VP & New Delhi Zonal Head, Federal Bank).
Nishant Kumar, Director, I4C said “We were happy to associate with Federal Bank in this long duration campaign reaching over 9 Crore Indians. Federal Bank has laid an example among other Banks while leading the fight against cyber and financial fraud. Together let’s build a safe, secure and smart digital India”
Bincy Cherian, SVP & Chief of Internal Vigilance, Federal Bank commented “As India’s digital economy expands and cyber threats evolve, it is imperative that every citizen is informed and alert on frauds in the digital space. ‘Twice is Wise’ campaign by Federal Bank, reached over nine crore people nationwide. The campaign reached citizens directly at fraud-prone hotspots, engaged young minds in schools and colleges and amplified the awareness messages through media platforms. It helped in strengthening awareness and trust across India’s digital space and reinforcing the message that in the digital world always checking ‘Twice is Wise’ to ensure freedom from cyber frauds.”
