Mumbai,27 June 2025 ( TGN ) : Klook, the travel and experiences platform redefining how Asia explores the world, has launched its latest brand campaign in India titled ‘The Best You’—a storytelling-led initiative that spotlights the emotional and experiential power of travel. At the heart of the campaign is India’s comedy icon Bharti Singh, who embarks on a journey not for laughs, but for rediscovery. The campaign comes to life through a newly launched brand film (Bharti Singh’s Best Self in Dubai! ✨ – YouTube) that captures Bharti’s emotional transformation across immersive travel moments.
Klook’s ‘The Best You’ campaign in India, featuring Bharti Singh, brings forward a simple but resonant idea: Travel isn’t just about where you go—it’s about who you become along the way.
New Chapter for Bharti Singh and Travel Storytelling
Known for her wit, candour, and resilience, Bharti Singh has faced years of public scrutiny—from body shaming to societal expectations. This campaign reframes her narrative by placing her in experiences that are heartfelt, unfamiliar, and deeply personal. Each moment invites her to pause, feel, and reconnect with herself.
“Not many know the journey it took for me to find my place in this industry,” said Bharti Singh. “Over the years, I’ve heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space—to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart.”
“The Best You is more than just a campaign — it’s Klook’s commitment to making travel feel personal, joyful, and emotionally resonant,” said Shivam Tyagi, Marketing Lead, Klook India and Middle East. “Audiences today want travel that reflects who they are and where they are in life. Travel isn’t just about the places we visit, but the emotions we carry back with us: the laughter, the food, the people we meet, and the stories we create along the way. Bharti’s journey is a testament to what’s possible when you take a moment to choose yourself.”
Shot across the UAE, Bharti’s journey is filled with immersive and reflective moments: from stepping into the surreal, sensory world of TeamLab Phenomena Abu Dhabi to diving into immersive art spaces that spark imagination, or embracing the stillness and thrill of a desert safari that strips away the everyday. The campaign brings out a different side of both travel and Bharti, reminding us that sometimes, choosing joy is the most meaningful journey of all.
Designed for the New-Age Traveller
Today’s travellers, especially Millennials and Gen Z are no longer chasing just destinations. According to Klook’s latest Travel Pulse study, 2 in 3 Indian travellers in this cohort say they’re driven by personal transformation, not just sightseeing. This campaign taps into that shift by meeting travellers where they are through real stories, relatable moments, and experiences that feel made for them. They’re not just looking for picture-perfect getaways, but real experiences that spark joy, clarity, and wonder.
The campaign is anchored by a brand film composed of three episodic chapters, each capturing a different emotional shade of Bharti’s journey. As an extension of Klook’s global
‘The Best You’ campaign featuring Marie Kondo, the India chapter is supported by a trailer, behind-the-scenes moments, and amplified through a community of 500+ creators across Instagram and YouTube.
Discovering The Best You
To help audiences explore their own version of ‘the best you,’ Klook has launched an interactive travel personality quiz that matches users with curated experiences based on their unique travel vibe—whether they’re a grounded explorer, a vibe seeker, or somewhere in between.
All experiences featured in the campaign are available to book on Klook, making it easy for travellers to explore at their own pace. Whether you’re travelling solo, with your partner, or with family, this is your invitation to explore. Ready to meet the best version of you? Your journey starts here – thebestyou.com
