MUMBAI, 7 FEBRUARY, 2025 (TGN): Marking a historic milestone, the International Indian Film Academy (IIFA) Weekend & Awards proudly announces its 25th-anniversary edition in the heart of Rajasthan’s cultural capital, Jaipur, on March 8th–9th, 2025.
Set against the breath-taking backdrop of Jaipur’s rich heritage and timeless grandeur, the Silver Jubilee Edition of IIFA promises to be its most spectacular celebration yet—a magnificent tribute to artistry, innovation, and the enduring power of cinematic storytelling. This milestone event will also honour Indian cinema’s remarkable global expansion, uniting audiences and industry icons in an unforgettable cultural extravaganza.
A Star-Studded Spectacle Awaits! Join the historic celebration in the Pink City, Jaipur. #IIFA25 Two Days of Unparalleled Entertainment:
March 8th –Sobha Realty IIFA Digital Awards – ‘Where The Digital Realm Takes Centre Stage.’
- The Biggest Celebration Of Indian Cinema Worldwide The International Indian Film Academy And Awards Announces Its Cinematic Kaleidoscope Of OTT & Digital Entertainment Awards. Kicking Off with Innovation & Digital Excellence! The celebrations begin with the Sobha Realty IIFA Digital Awards, Co-Presented by NEXA, making their grand debut to honour the ground-breaking brilliance of OTT and digital entertainment—a testament to IIFA’s commitment to evolving with the industry.
A Starry Night Awaits: Vijay Varma, Abhishek Banerjee & Aparshakti Khurana to Host Sobha Realty IIFA Digital Awards, Celebrating OTT’s Best!
Featuring electrifying performances by Nora Fatehi and more at the Sobha Realty IIFA Digital Awards.
March 9th – NEXA IIFA Awards – The Grand Finale: A Night of Cinematic Glory
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- The Grand finale, Unveiled! Karan Johar & Kartik Aaryan to Host NEXA IIFA Awards 2025
The spectacle reaches its pinnacle with the iconic NEXA Presents IIFA Awards, Co-Presented by Sobha Realty—the celebratory night dedicated to celebrating cinematic excellence and recognizing Indian cinema’s profound global influence
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Witness breath-taking performances by Bollywood’s biggest icons, including Shah Rukh Khan, Shahid Kapoor, Madhuri Dixit, Kareena Kapoor Khan and more, as they set IIFA Awards grand stage ablaze with their electrifying presence and performances.
Get Ready for a Celebration Like Never Before! With glitz, glamour, and ground-breaking performances, IIFA 2025 promises to redefine Indian Cinema’s legacy on the world stage. Don’t miss this once-in-a-lifetime extravaganza!
Sharing his excitement about being part of the milestone Silver Jubilee Edition in Jaipur, Rajasthan, Shah Rukh said, to our reporter’s Jagrut Bhanushali and Babita Prabhakar M. “Some of my most treasured memories are woven into the journey of IIFA and celebrating its Silver Jubilee in the vibrant city of Jaipur, Rajasthan, is nothing short of magical. From the iconic inaugural ceremony at the Millennium Dome in London to 25 years of unforgettable moments, IIFA has been a shining beacon of Indian cinema’s global resonance. It’s not just an event; it’s a legacy—a testament to the power of storytelling, culture, and artistic brilliance that transcends borders. To be part of this extraordinary journey fills me with immense pride and gratitude. As we gather to celebrate IIFA’s historic milestone, I eagerly look forward to reliving the magic and creating new memories with fans and friends in the heart of Rajasthan.”
As IIFA Marks 25 Years of Cinematic Brilliance and Global Unity with a Grand Silver Jubilee Celebration in Jaipur, Rajasthan 2025, Karan Johar commented to TGN, “Hosting IIFA Awards has always been an incredible experience, but having the privilege to host IIFA’s global stage for the fourth time feels truly humbling and special. This year, as IIFA celebrates its glorious 25 years of cinematic brilliance and global unity, my heart swells with pride and gratitude. Jaipur, Rajasthan with its majestic beauty and rich cultural heritage, couldn’t be a more fitting venue for this momentous Silver Jubilee celebration. The International Indian Film Academy (IIFA) is so much more than an awards show—it’s a heartfelt celebration of Indian cinema and its global impact. Being part of this historic milestone is an honor I will cherish forever.”
Kartik Aaryan shared his excitement about hosting the landmark 25th edition of IIFA in Jaipur, Rajasthan, said, to TGN,“I am thrilled to celebrate the global success of Indian cinema in the vibrant heart of Jaipur, Rajasthan, as I take on the honour of hosting IIFA’s historic 25th-anniversary celebration this March. Making my debut as the host for the world’s biggest celebration of Indian cinema is something I have eagerly anticipated, and it’s the perfect way to kick off 2025. IIFA’s grand milestone in the Pink City promises an unforgettable spectacle for fans across the globe.”
Kareena Kapoor Khan expressed her excitement on being a part of IIFA 2025: Celebrating Indian Cinema’s Global Triumph in the Heart of Jaipur, addressing to TGN, “I’m excited to be returning to the IIFA stage after many years, and what better time than for their Silver Jubilee Edition. In a sense, IIFA’s journey and mine have almost run parallel – we’re celebrating 25 years together in the cinema. This performance is especially close to my heart as it pays tribute to my legendary grandfather, Raj Kapoor, whose 100th birth anniversary was recently celebrated across the country with so much love. It’s a surreal moment for me to be able to connect these dots and be a part of this celebration of legacy, family, and the enduring power of cinema.”
Madhuri Dixit expressed to TGN her heartfelt excitement about performing at the International Indian Film Academy (IIFA) Weekend & Awards historic Silver Jubilee edition in Jaipur, Rajasthan, saying, “IIFA has always been a special part of my journey, celebrating the magic of Indian cinema on a global platform. Over the years, IIFA has given me some of my most cherished moments—whether through heartfelt performances or connecting with fans around the world. This year, as IIFA celebrates its historic Silver Jubilee edition, honouring 25 years of Indian cinema’s incredible global legacy, I feel an overwhelming sense of pride and gratitude. Performing in Jaipur, Rajasthan, a city so rich in culture and heritage, makes this milestone even more memorable. It’s truly an honour to be part of this iconic celebration that unites art, cinema, and audiences across the globe.”
Vijay Varma on Making His Grand Hosting Debut at Sobha Realty IIFA Digital Awards 2025 said to TGN, “I can’t express how thrilled I am to make my hosting debut at the Sobha Realty IIFA Digital Awards 2025. Being part of IIFA’s Silver Jubilee celebrations—and that too in Jaipur, a city so deeply rooted in cultural heritage and warmth—is truly special. Coming back to my hometown feels like a beautiful homecoming. Rajasthan holds a special place in my heart—I spent my childhood summers at my Nani’s place in Kishangarh and across various cities in Rajasthan. Those were some of the most cherished and comforting memories of my early 20 years, making this return all the more meaningful.
He further addressed to TGN Media, “It feels amazing to be part of this exciting addition to the IIFA Weekend & Awards line-up. The IIFA Digital Awards promise to be a truly unforgettable event, marking a special moment for Indian cinema as we honour the very best in digital entertainment. IIFA has always been close to my heart for its incredible ability to showcase Indian cinema on a global stage, and year after year, the IIFA Weekend & Awards continue to raise the bar in worldwide recognition.
I’m so looking forward to this incredible journey, and I can’t wait to celebrate alongside fellow stars, creators, and fans in Rajasthan—embracing the magic of creativity, unity, and talent in the land that feels like home.”
Aparshakti Khurana shared his heartfelt excitement to TGN about co-hosting Sobha Realty IIFA Digital Awards, an exhilarating new addition to the IIFA Weekend & Awards, saying, “Being part of IIFA’s grand Silver Jubilee celebrations in Jaipur, Rajasthan is truly special. IIFA is not just an event—it’s an emotion, a global phenomenon that unites fans and talent from across the world to celebrate the magic of storytelling. This year, I’m beyond excited to co-host the Sobha Realty IIFA Digital Awards, a spectacular addition to the IIFA Weekend & Awards. As cinema continues to evolve, the digital and OTT space have redefined entertainment, bringing fresh narratives and ground-breaking performances to audiences worldwide. I can’t wait to bring the energy, excitement, and pure love for Indian cinema to IIFA’s historic edition in Jaipur, Rajasthan, this March. Hosting the biggest cinematic kaleidoscope of OTT & Digital Entertainment Awards, honouring the finest talent in this dynamic industry, is a privilege, and I’m thrilled to share this incredible journey with fans across the globe!”
Co-Host of Sobha Realty IIFA Digital Awards, Abhishek Banerjee further added saying, to TGN Editor Babita Prabhakar M., “I am super excited to be part of the world’s biggest celebration of Indian cinema — the International Indian Film Academy and Awards. It feels amazing to co-host IIFA’s exciting addition, the Sobha Realty IIFA Digital Awards, which honours the incredible talent, creativity, and innovation thriving in the OTT and digital entertainment space.”
Nora Fatehi expressed to TGN Editor Babita Prabhakar M, her excitement about performing at Sobha Realty IIFA Digital Awards, saying, “IIFA has always been a celebration of the best in Indian cinema, creating unforgettable memories for artists and fans across the globe. My journey with IIFA began in 2022, and this being my fourth consecutive performance on its grand stage, I continue to feel the unmatched love and energy of audiences who make this platform truly spectacular. As IIFA celebrates its 25th anniversary, it stands as a shining symbol of Indian cinema’s boundless creativity and universal appeal. Being part of this historic Silver Jubilee celebration in Jaipur, Rajasthan, is both a privilege and a moment of immense pride. I am incredibly excited to perform at IIFA’s monumental anniversary celebration and create yet another unforgettable memory with the fans and the IIFA family!”
Andre Timmins, Co-Founder of IIFA, expressed his thoughts, saying, to TGN, “Guided by the vision of our Honourable Prime Minister of India, Shri Narendra Modi, to boost tourism through innovation, we are proud to announce the 25th edition of IIFA—our monumental Silver Jubilee celebration—in the cultural heart of Rajasthan, Jaipur.
The year 2025 is not just a celebration; it marks a transformative milestone as we honour 25 years of fostering cultural exchange, championing cinematic brilliance, and creating unforgettable global experiences. This historic occasion sets the stage for an even brighter future of remarkable achievements. Over the past quarter-century, IIFA has celebrated the grandeur of Indian cinema while building a global platform that bridges cultures and celebrates cinematic excellence. This extraordinary homecoming edition will pay tribute to Indian cinema’s global legacy, uniting fans and film lovers from across the world.
As we celebrate the vibrant tapestry of culture, with the regal charm of Rajasthan as IIFA’s magnificent backdrop, Jaipur will transform into the pulsating heart of Indian cinema for this iconic celebration. With Rajasthan as a stand-out destination, the Silver Jubilee of IIFA promises to be a dazzling tribute to the artistry, vibrancy, and enduring appeal of Indian cinema. Setting new benchmarks, this momentous anniversary will pave the way for many more extraordinary milestones to come.”
Commenting on the occasion to TGN Editor Babita Prabhakar M., Mr. Partho Banerjee, Senior Executive Officer Marketing & Sales, Maruti Suzuki India Limited, said, “For the past nine years, NEXA, a lifestyle automotive brand, has proudly partnered with IIFA, a collaboration that has grown stronger and more meaningful with time. Rooted in our philosophy of “Create and Inspire,” we share a deep connection with the film industry, celebrating icons and upcoming talent while creating countless inspiring moments that resonate with today’s generation. This year, the journey becomes even more special with the unveiling of the E-Vitara, our first electric SUV, poised to redefine the lifestyle of the future. Embrace the future of mobility and spark your “emagination” with the E-Vitara and NEXA at IIFA – where innovation meets inspiration.”
Mr. Ravi Menon, Chairman of Sobha Group said, “At Sobha Realty, we are thrilled to continue our partnership with IIFA for the third consecutive year, celebrating its momentous Silver Jubilee edition in the cultural heart of Rajasthan. Over the past two years, our association as the title sponsor of IIFA Rocks has highlighted our mutual dedication to excellence and forging meaningful connections. This year, we are honoured to present the Sobha Realty IIFA Digital Awards, embodying our commitment to precision, innovation, and transformative storytelling.
Just as Sobha Realty redefines the standards of luxury and quality in real estate, the Digital Awards reflect the evolution of entertainment and creativity in a digital era. The grandeur of Indian cinema, framed by Jaipur’s timeless charm, perfectly aligns with our ethos of blending tradition with modernity to craft enduring legacies. This collaboration deeply resonates with our vision of transcending boundaries, fostering creativity, and uniting communities through shared unique experiences. Together, we look forward to commemorating this extraordinary milestone, as IIFA continues to inspire and captivate audiences around the globe.”
Commenting on the occasion, Kunal Khambhati, Founder & COO – Events, District by Zomato, said, to TGN Editor Babita Prabhakar M., “We are incredibly excited to partner with IIFA as the Official Ticketing Partner for its historic 25th-anniversary celebration in Jaipur Rajasthan. IIFA has united cinema enthusiasts worldwide as it represents the very essence of the iconic Indian cinema industry and has been a defining force in pop culture for years. This partnership aligns seamlessly with District’s vision of offering one-of-a-kind experiences to our consumers. Through this collaboration with IIFA, we aim to bring together those who have a shared passion for cinema and its brilliance, providing them with exclusive access and unforgettable memories at this landmark event.”
Mr. Ashish Sehgal – Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, expressed his excitement about this association, and addressed, “Zee is delighted to be IIFA’s official broadcast partner for the second consecutive year. Building on the incredible reach and engagement we achieved last year through our expansive linear and digital platforms, we are certain that this year’s special Silver Jubilee celebrations in Jaipur will exceed those milestones. With the largest Hindi movie library and strategic investments on wide range of movies through Zee Studios, Zee has firmly bet on India’s passion for its vibrant movie culture. Therefore, this collaboration with IIFA is a natural extension to our portfolio and we are confident of setting new benchmarks in cross-platform viewership this year and further solidify our leadership in showcasing the brilliance of Indian cinema and its talented artists to millions of households worldwide.”
IIFA 2025 – ‘Silver Is The New Gold’ -Celebrating 25 Glorious Years
#IIFAturns25
Mark your calendars for this iconic celebration of Indian cinema and global artistry in the heart of Jaipur, Rajasthan.
Stay tuned for more updates and details
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ABOUT IIFA (INTERNATIONAL INDIAN FILM ACADEMY)
IIFA is dedicated to building bridges across cinemas, businesses, communities and nations, creating everyone’s dream: “One People. One World”. IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India and an equally important objective is to create similar benefits in the host country. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions. The IIFA Weekend & Awards each year travel to new, exciting and beautiful destinations, taking the film fraternity to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience.
The Royal Grandeur of Rajasthan
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Rajasthan is a state where history, culture, and nature come together to offer an unparalleled experience for travelers. The state’s panorama is scattered with forts, palaces, and temples that showcase the state’s architectural excellence and religious heritage.
Renowned sites like Amber Fort, City Palace, Nahargarh Fort & Jaigarh fort of Jaipur, Mehrangarh Fort of Jodhpur, palaces of Udaipur embody the grandeur of Rajasthan’s royal history. These iconic structures, along with the havelis of Shekhawati, provide a glimpse into the legacy of Rajasthan’s rulers, their valor, and the culture that has flourished in this region. These palaces are also favorite destinations for luxury and elite weddings and serve as prime spots for Hollywood and Bollywood movie shoots.
The natural beauty of Rajasthan is equally diverse. The vast Thar Desert, with its golden dunes, contrasts with the green hills of Mount Abu, offering a range of scenic environments. Ranthambore National Park is a prime spot for wildlife lovers, where visitors can catch a glimpse of tigers in their natural habitat, while Keoladeo National Park, famous for migratory birds, attracts birdwatchers from all over the world. These wildlife sanctuaries make Rajasthan a haven for nature enthusiasts and photographers.
About Sobha Realty
Sobha Realty is an international luxury developer committed to redefining the art of living through sustainable communities. Established in 1976 as an interior decoration firm in Oman by PNC Menon – a visionary entrepreneur – the company has grown its presence with developments and investments in the UAE, Oman, and India. For nearly five decades, Sobha Realty has been redefining the real estate value chain through ‘Backward Integration’ by leveraging its inherent in-house capabilities of conceptualisation, design, and development. Today, the firm has developed into one of the most prominent and premium real estate developers in the UAE and aims to become a global real estate developer with its essence, the ‘Art of the Detail,’ remaining deeply embedded in the organisation’s DNA. With a proven track record of delivering projects ahead of schedule, the company has eleven masterplans across the UAE and is continually expanding its presence in the city with a number of other prominent projects. The flagship community of Sobha Realty (Sobha Hartland) is a thriving community that is home to over 11,000 residents.
Sobha Siniya Island, Sobha Realty’s masterplan and it’s very first-ever luxury island project, features luxury villas, mansions, and resorts in a serene island setting.
About Zee TV
Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd, launched in October 1992, stands as a leading media franchise serving the South Asian diaspora with a global reach of over 1.3 billion viewers. For over three decades, Zee TV has been at the forefront of shaping India’s satellite and cable television landscape.
With a deep understanding of Indian culture, Zee TV offers a diverse array of programming that resonates with the values and aspirations of its audience. From non-fiction formats that celebrate the talent of India’s common man to inspirational fiction that entertains while sparking meaningful conversations, Zee TV has consistently delivered impactful storytelling.
A pioneer in Indian television, Zee TV has set benchmarks with iconic shows like Sa Re Ga Ma Pa (1995), Dance India Dance (2009), Pavitra Rishta (2009), Agle Janam Mohe Bitiya Hi Kijo (2009) and many more. Today, it continues to captivate audiences with hits like Kumkum Bhagya, Bhagya Lakshmi, Kaise Mujhe Tum Mil Gaye and its latest offerings such as Jaane Anjaane Hum Mile, Jagriti – Ek Nayi Subah, Bas Itna Sa Khwaab, and Jamai No. 1, each weaving compelling narratives that reflect contemporary societal themes.
About ZEE Entertainment Enterprises Ltd. (ZEEL):
Zee Entertainment Enterprises Ltd. is a leading content company offering entertainment content to diverse audiences. With a presence in over 190 countries and a reach of more than 1.3 billion people around the globe, ZEEL is among the largest global Media & Entertainment Companies across genres, languages, and integrated content platforms.
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