– The “instax WIDE Evo™” will hit retail stores and online marketplace on 20th Feb and will be available in a combo pack of 20 Wide shots – WIDE Evo Premium Edition at the MRP of Rs. 47,999/-
– Pre booking begins for ‘instax WIDE Evo™ on 4th February at Instax.in and select retail outlets, with a complimentary designer film worth Rs.1299.
– High-end model designed to make every shot a masterpiece with its extensive range of effects
– Introducing new WIDE format film “BRUSHED METALLICS” with metallic like texture and luxurious design available at MRP of Rs. 1,299
Mumbai, February 4th, 2025 (TGN ): FUJIFILM India – a leader in Imaging, announces the launch of the high-end hybrid instant camera, “instax WIDE Evo™” (WIDE Evo) on February 4, 2025 by in the presence of youth sensation and FUJIFILM India instax™ brand ambassador Kartik Aaryan.
The “WIDE Evo”, following the globally successful “instax mini Evo™”, is compatible with double-card-sized WIDE format film. The “WIDE Evo” allows users to take pictures with viewing the LCD monitor on the back of the camera and select their favorite shots to print. Also, it can be used as a smartphone printer. It comes with ten lens effects including “Magenta” and “Monochrome” as well as ten film effects including “Light Leak” and “Color Gradient”. These two types of effects can be combined freely to create “100 Shooting Effects”. Furthermore, for the first time in the instax™ series, the lens effects feature a “Degree Control” function, allowing users to finely adjust the effects such as intensity of light and color gradation in 100 levels, enabling delicate and precise expressions as desired. In addition, the “Film Style”, which frames the photo for a more impressive instax™ print, and the “Wide Angle Mode,” which allows for a dynamic shot with a wider range, further enhance the appeal of WIDE format film. The combination of “100 Shooting Effects”, “Degree Control”, “Film Style”, and “Wide Angle Mode” results in more than 100,000 possible expressions, making every shot a masterpiece.
The camera body features a luxurious design that combines a black base with metallic materials. Users can experience the joy of creating WIDE format instax™ prints through analog-like operability, such as selecting effects using various dials and printing shots with manually rotating the “Print crank”.
Expressing his excitement, Mr. Kartik Aaryan said, “The instax WIDE Evo™ is a perfect blend of trend and nostalgia. Its unique combination of vintage charm and modern technology makes it the perfect companion to capture life’s most memorable moments. The ability to experiment with 100 Shooting Effects and achieve dynamic compositions with Wide Angle Mode ensures every shot is truly special. I’m excited to see how this camera inspires everyone to embrace their inner artist.”
Mr. Koji Wada, Managing Director, FUJIFILM India voiced his enthusiasm: “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. With the launch of the instax WIDE Evo™, Fujifilm reinforces its commitment to bringing innovation and joy to the world of instant photography. This hybrid instant camera represents a seamless blend of advanced features and timeless design, empowering users to ‘make every shot a masterpiece’.”
Mr. Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business, FUJIFILM India, added – “FUJIFILM India is committed to expanding the world of the instax™ instant photo system, offering people the joy of on-the-spot photo printing. With the *WIDE Evo™, we introduce versatile shooting expressions through innovative features like ten film effects, ten lens effects, Degree Control, six Film Styles, and Wide Angle Mode. Our tagline, ‘make every shot a masterpiece,’ reflects our aspiration for users to create their greatest masterpieces from countless possibilities. This message is being shared online, across social media, and in stores to showcase the unique appeal of the WIDE Evo™ to photography enthusiasts everywhere.”
Coinciding with the launch of the “WIDE Evo”, Fujifilm is releasing WIDE format film “BRUSHED METALLICS” featuring the unique gradations and metallic-like texture.
The dedicated app※1 features a “Discover Feed” function, allowing users to view worldwide “WIDE Evo” users’ instax™ print images posted on social media along with the combinations of effects they used. This feature offers new ideas for photographic expression. Additionally, using Bluetooth※2, users can favorite the effects of instax™ print images displayed on the “Discover Feed” and easily replicate the combinations on their “WIDE Evo” via the app.
Fujifilm will continue to expand the world of the “instax™” instant photo system that allows people to enjoy on-the-spot photo printing.
※1 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.
※2 The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and FUJIFILM Corporation uses these marks under license.
1.Product name, release date and price
Product name
Release Date in India
Price
(1) “instax WIDE Evo™”
February 4
Open
(2)instax™ WIDE format film “BRUSHED METALLICS”
2. Main features of “instax WIDE Evo™”
(1) Classical design and operability in pursuit for analog usability. The new body design features a luxurious design combining a black base with metallic materials. It is designed in pursuit for analog-like operability, such as the film dial, lens dial, degree control dial, and print crank. Users can experience the joy of creating WIDE format instax™ prints through analog-like operability, such as selecting effects using various dials and printing shots with manually rotating the “Print crank”.
(2) Combination of “Film Effects”, “Lens Effects”, and “Degree Control” makes every shot a masterpiece
The “WIDE Evo” comes with the “100 Shooting Effects”, which has been particularly popular in the “instax mini Evo™”, a global hit since its release in 2021. Some effects have been renewed from the “mini Evo”, allowing users to enjoy ten film effects including “Magenta” and “Monochrome” and ten lens effects including “Light Leak” and “Color Gradient”. In combination with the degree control of the lens effects, introduced for the first time in the instax™ series, “WIDE Evo” features most effects in the instax™ series. Through degree control dial operation, users can adjust the effects such as intensity of light and color gradation in 100 levels, enabling delicate and precise expressions as desired.
(3) Two new functions enhancing the appeal of WIDE format film: “Film Style” and “Wide Angle Mode”
・“Film Style”: Frame shots with one of the six available “Film Style” to make instax™ print more impressive.
・“Wide Angle Mode”: Capture a broader area for more dynamic expression that make full use of the WIDE format film.
(4) Dedicated app “instax WIDE Evo™” expanding the enjoyment of “WIDE Evo” experience
・The dedicated app features a “Discover Feed” function, allowing “WIDE Evo” users worldwide to view instax™ print images posted on social media along with the various effects used. This feature offers new ideas for photographic expression.
・Using Bluetooth, users can favorite the effects of instax™ print images displayed on the “Discover Feed” and easily replicate the combinations on their “WIDE Evo” via the app.
・Images printed with “WIDE Evo” can be saved on a smartphone with the instax™ frame. The background color and image can be edited, and they can be easily shared on social media.
・The “Direct Print” function allows users to print their favorite images taken with a smartphone using “WIDE Evo”.
3. Promotion of “WIDE Evo”
“WIDE Evo” offers versatile shooting expressions by combining a wide range of features, including ten film effects, ten lens effects, Degree Control, 6 Film Styles, and Wide Angle Mode. The promotional tagline, “make every shot a masterpiece” expresses our hope that users will enjoy encountering their greatest masterpieces from countless possibilities. The tagline is used online, on social media and at stores to communicate the appeal of the “WIDE Evo” to as many people as possible.
About the instax™ brand
Since its original launch in 1998, the instax™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.
※instax, instax print, instax WIDE Evo, and instax mini Evo are registered trademarks or trademarks of FUJIFILM Corporation.
About FUJIFILM India:
FUJIFILM India Pvt. Ltd. Established in 2007 is a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo. FUJIFILM India is present in four business segments – Healthcare, Electronics, Business Innovation and Imaging. With a vast portfolio of technologically advanced products, the company is involved in the business of Healthcare, Endoscopy Systems, Photo Imaging Solutions, Electronic Imaging, Instant Photo System (instaxTM), Optical Devices, Graphic Communication Solutions, Multifunction Printers, Recording Media & Industrial Product. For more information please visit: https://www.fujifilm.com/in/enR_24_32
