Mumbai, 14th January 2025 ( TGN) : Madison Media, a unit of Madison World, is delighted to announce that Vikram Sakhuja, Group CEO of Madison Media & OOH, has been honoured with the prestigious Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI). This honour recognizes his outstanding contributions to the advertising industry and his remarkable leadership in transforming the media and out-of-home (OOH) sectors.
With over 38 years of experience in marketing, media, and advertising, Vikram has made significant contributions to the industry. Prior to joining Madison World, he held prominent leadership roles, including Global CEO at Maxus Worldwide, Global Strategy Development Officer at GroupM, CEO of GroupM South Asia, and CEO of Mindshare South Asia. In addition to his current role at Madison, Vikram holds key positions across the industry. He was recently appointed Vice-Chairman of the Media Research Users Council of India (MRUC). He also serves as Chairman of the BARC Tech Committee, the IRS Tech Committee, and the IBDF-AAAI sub-committee. Furthermore, he is the Co-Chairman of the ABC Council, a member of the AAAI Board, and a former President of the Ad Club Bombay.
In response to the honour, Sam Balsara, Chairman, Madison World, remarked, “This lifetime achievement award is a testament to Vikram’s tireless work ethic, his passion for excellence and his commitment to making a positive impact on the media industry as a whole.”
Expressing his gratitude, Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “I am truly humbled to have been given the Lifetime Achievement Award by AAAI. When I look at the list of 31 recipients before me, it’s genuinely humbling because they were all legends. I am a mere mortal. That said, it is brilliant to receive this validation from my peers. I thank the entire industry for this lovely honour that I’ve been bestowed with.”
The award ceremony, held on 10th January 2025, was a momentous occasion, bringing together some of the most influential leaders from the advertising and marketing industry. Esteemed personalities such as Piyush Pandey, Prasoon Joshi, N. P. Singh, Arvind Sharma, Madhukar Kamath, Ramesh Narayan, Sam Balsara, Shashi Sinha, Anupriya Acharya, Prasanth Kumar, and many other industry icons, were present, with over 200+ attendees contributing to the event’s resounding success.
Madison Media, India’s largest homegrown communication agency, is the world’s 4th largest independent media agency, according to RECMA. Madison Media has also topped RECMA’s qualitative ranking chart for the last 4 consecutive years with a Dominant Score. The agency was honoured with the Independent Agency of the Year award at the recent E4M Media Ace Awards 2024. At the E4M Prime Time Awards 2024, the agency won TV Media Agency of the Year for the 5th consecutive year. Additionally, the agency is ranked the 2nd Most Powerful Media Agency by The Economic Times Brand Equity Ad Agency Reckoner and has won over 470 awards since 2020.
Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com, and many others. Madison Media is part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.
