~ With its 5th edition, the brand reaffirms its commitment towards educating salonists and beauty professionals ~
MUMBAI, 24 JULY, 2024 (TGN)- Streax Professional, a trendsetter in professional hair care, dazzled at the 5th edition of its MEGA SHOW 2024 in Mumbai, celebrating creativity and skill in the salon industry. Held at The Lalit on July 22, 2024, this one-day extravaganza showcased cutting-edge techniques and trend-setting styles.
The MEGA SHOW 2024 was an immersive experience, providing a dynamic platform for cut, color, and style enthusiasts. The event showcased six extraordinary looks from Streax Professional’s highly anticipated SPECTRUM collection, captivating the audience with its vibrant and versatile themes. Designed to educate and inspire, the event highlighted Streax Professional’s unwavering commitment to enhancing the skills and knowledge of salon partners. It emphasized the brand’s position as a fashion-forward authority in the beauty industry. With hands-on sessions and interactive demonstrations, the event underscored the significance of education, empowering salon professionals with cutting-edge techniques and trends.
Reflecting on the event’s success Rochelle Chhabra, Head at Streax Professional, said, “At Streax Professional, we view education as the cornerstone of our industry. Our flagship event, the MEGA SHOW, is dedicated to equipping the salon community with cutting-edge knowledge and skills. This premier platform provides in-depth training on the latest international trends and advanced techniques, ensuring our professionals remain at the forefront of hair fashion while celebrating exceptional talent within our community. Our focus on education ensures that international trends are translated into practical, actionable techniques for our salon community. By providing in-depth training, we help salonists adapt these global trends to their own practices, enhancing their creativity and skills.
She further added, “The 5th edition of the MEGA SHOW proudly unveils the groundbreaking SPECTRUM Collection. Building on the success of past collections like Retro Remix, Marigold, Mercurial, and Kaleidoscope, SPECTRUM showcases a stunning range of vibrant, sophisticated, and transformative colors. This collection is not just about introducing new shades; it represents our commitment to innovation and creativity, embodying individuality, confidence, and style.
Priyanka Puri, Senior Vice President, Marketing at Streax Professional, added, “Streax Professional is a trendsetter in the industry, consistently capitalizing the latest international styles. Our unique edge lies in our deep understanding of Indian hair, enabling us to adapt global trends to suit Indian hair and skin tones.
The Streax Professional MEGA SHOW series exemplifies our dedication to the salon community by showcasing the latest trends and techniques. This year, we are thrilled to introduce the SPECTRUM Collection, featuring innovative products such as Funky Colors in Blue, Green, Yellow, and Orange. Additionally, we have launched our new range of Argan Secrets Hair Color – High Lift Shades. Each look is designed to push boundaries and reflect evolving fashion and consumer preferences. Starting in Mumbai and expanding nationwide, our goal is to inspire and engage hair stylists and salons across India with our vibrant, high-quality offerings.”
Vipul Chudasama, Creative Director at Streax Professional, emphasized, “The SPECTRUM collection showcased at MEGA SHOW 2024 embodies the essence of modern beauty, blending innovation with artistry. It’s inspiring to see our salon partners embrace these looks with such enthusiasm and creativity.”
Following the triumph in Mumbai, Streax Professional is excited to bring MEGA SHOW 2024 to other major cities, including Delhi, Ahmedabad, Guwahati, Kolkata, and Chandigarh. Each event promises to deliver an unparalleled experience of learning and inspiration, fostering a community of highly skilled and fashion-forward salon professionals.
The MEGA SHOW 2024 will take place in the following cities:
- Delhi: August 6, 2024
- Ahmedabad: August 13, 2024
- Guwahati: August 27, 2024
- Kolkata: September 3, 2024
- Chandigarh: September 10, 2024
About Streax Professional
Streax Professional – a brand closely associated with style and glamour in the salon business- was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) is on a continuous growth path and has a partnership with over 40000 salons in India and abroad.
About Hygienic Research Institute
Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian leader in beauty and personal care products, specializing in hair care, skin care, and salon services. With over 60 years of legacy since 1957, HRIPL has grown from a single-brand promoter-owned entity to a multi-brand, multi-category organization backed by private equity and is known for brands like Vasmol, Streax, and Streax Professional, along with Florozone in skin care. Committed to quality, innovation, and customer satisfaction, HRIPL operates with a vision to offer excellent products and services globally while fostering growth and spreading happiness. The company boasts a robust manufacturing legacy across six locations, adhering to international quality standards. HRIPL is honored with accolades such as Great Place to Work, Best Workplace for Innovation, and recognition in the FMCG sector, underscoring its commitment to excellence in workplace culture and innovation.
