K-Dramas and Variety Shows Accelerate Entry into India’s 650 Million OTT Market
- KOCCA ON SCREEN 2026 Connects Korean Content Companies with India’s Leading OTT and Media Players in Mumbai
- Five Leading Korean Content Majors Participate: CJ ENM, KBS Media, SBS, EBS, and KT ENA
- 1:1 Business Matching with 20+ Major Indian Media Giants: Including JioStar, Amazon Prime Video, and ZEE5
- Bridging B2B Industry Deals with B2C Fan Base: Comprehensive Event Covering the Entire Spectrum of the Indian Content Market
MUMBAI, 26 October 2026: Korea Creative Content Agency (KOCCA) India, under South Korea’s Ministry of Culture, Sports and Tourism, hosted “KOCCA ON SCREEN,” a flagship B2B export support event for Korean broadcast content, on October 22–23, 2026, at the National Museum of Indian Cinema (NMIC) in Mumbai, with support from the National Film Development Corporation (NFDC), a public body under the Ministry of Information and Broadcasting, Government of India.
The programme introduced Indian industry professionals to the latest Korean dramas, entertainment shows and emerging content formats, offering insights into Korean content production and audience trends. The two-day event featured IP pitching under “Spotlight on K-IP,” 15 structured one-to-one business meeting sessions, a networking reception facilitating discussions on licensing, remake rights, format sales, distribution and co-production opportunities.
With surging global demand for Korean entertainment, the initiative aimed to tap into India’s population of 1.47 billion and its fast-growing OTT user base of 650 million. Moving beyond individual or one-off transactions, KOCCA ON SCREEN served as a structured, deal-focused B2B platform to establish sustainable, long-term business partnerships between South Korea and India. The event intended to strengthen institutional trust, lower entry barriers and deepen bilateral media cooperation between the two countries.
Five leading Korean broadcasting and content companies—CJ ENM, KBS Media, SBS, EBS and KT ENA—were selected based on advance buyer preference surveys. They showcased 24 flagship and upcoming titles from 2025–2026 across dramas, variety shows and documentaries.
Satyajit Mandle, Dy.General Manager, NMIC-NFDC Said “KOCCA, in collaboration with NMIC-NFDC, has taken a wonderful initiative to foster co-production opportunities between Indian and Korean companies in the AVGC and Film sectors. This is a significant step towards strengthening the creative partnership between our two nations.
As envisioned by our Hon’ble Prime Minister, we are committed to strengthening the Orange Economy, and we will continue to build many more such international collaborations in the future. We are confident that the next edition of this event will be even bigger and grander.”
A Comprehensive 3-Tier Program: From IP Pitching to Screenings
The event featured a three-stage programme designed to facilitate business engagement and industry collaboration:
- IP Pitching – “Spotlight on K-IP”: On October 22, participating companies presented key titles and partnership goals to Indian buyers, paving the way for business discussions. During the session, EBS presented a documentary as well as an AI-based educational content; KBS Media introduced a dating reality format featuring couples with an age gap; SBS presented a new entertainment format exploring relationships between AI and humans; CJ ENM introduced the wide range of dramas and their production studios and KT ENA highlighted a format combining cooking competition with entrepreneurial challenges. The companies introduced new titles and their preferred areas for collaboration before proceeding to one-to-one discussions with Indian buyers.
- 1:1 Business Meetings: Following the pitch session on the day, fifteen 40-minute sessions took place till October 23. Based on pre-matched preferences and on-site scheduling, 65 business meetings were held across the 15 sessions.
K-Drama Premiere Screening: On day 2, invited members of Mumbai’s Korean-wave fan community attended screenings of featured titles, extending the programme’s industry engagement to audiences. Featured screenings included SBS’s *One The Woman*, ENA’s *Paik’s Les Misérables*, KBS Media’s *Our Happy Days*, CJ ENM’s *The Ordinary Jackpot* and *My Dearest Nemesis*. The programme also introduced the launch of Amazon Prime Video’s Asia Premium Channel in India in September, a channel specialising in K-dramas. More than 100 attendees—including members of local Hallyu fan communities, students from the Pune King Sejong Institute and students from the Indian Institute of Creative Technologies (IICT)—were invited to watch selected titles.
Major Indian OTT Platforms and Media Players Participate
More than 20 leading Indian companies across OTT, broadcasting, production and distribution participated in the event. Key participants included major OTT platforms such as JioStar, Amazon Prime Video and ZEE5, broadcasters and distributors including Zee Entertainment Enterprises, Eenadu television Pvt.Ltd. and Shemaroo Entertainment, as well as prominent production houses such as T-Series, Banijay Asia, and Alliance Media & Entertainment Pvt.Ltd.
Strengthening Stage-by-Stage Business Support
“India is a key strategic market driven by a population of 1.47 billion with a median age of 29, where demand for Korean content is accelerating rapidly,” said Young Soo Kim, Director of KOCCA India. “Building on our solid collaborative framework with Indian government authorities, we are committed to ensuring that KOCCA ON SCREEN leads to tangible contracts and distribution deals through continuous, step-by-step support—from buyer matchmaking to post-event negotiation.
The featured Korean companies at KOCCA ON SCREEN 2026 included CJ ENM, KBS Media, SBS, EBS and KT ENA, which presented a diverse slate of content across genres. CJ ENM showcased titles such as My Bias, My Boss (2026), Yumi’s Cells Season 3 (2026), Filling For Love (2026), Our Universe (2026) and Dear X (2026), spanning romance, romantic comedy and thrillers. KBS Media presented Pump Up The Healthy Love (2025), The First Night With The Duke (2025), Love On The Menu (2026), Cabbage Your Life (2026) and Good Luck (2025), covering romance, historical fantasy and sitcoms.
SBS showcased Phantom Lawyer (2026), Queen Mantis (2025), Love Against Time (2026), My AI Partner: Strange Love (2026) and Match to Marry: With Parents Seasons 1 and 2 (2026), representing drama, thrillers and dating reality formats. EBS presented Honeybee (2025), Biomimicry (2017), The Last Humanity (2026), AI Classics: 100 Books That Changed History (2026) and Immortal Qin Shi Huang (2026), highlighting science, nature and history documentaries. KT ENA featured Salon De Holmes (2025), My Kid’s Private Life (2025), Paik’s Les Misérables (2025) and The Scout (2026), spanning crime comedy, reality entertainment and music audition formats.
