Asian Paints Where The Heart Is returns with five exquisite home tours in Season 9, showcasing how celebs are redefining homes through colour, emotion, identity and design
Introduces the ‘Asian Paints Where The Heart Is’ Lookbook to help consumers decode colour and décor inspiration for their own homes
Mumbai, January 23, 2026 ( TGN ): Asian Paints, India’s leading paint and décor company, returns with the 9th season of its much-loved home décor and storytelling property, Asian Paints Where The Heart Is. Over the years, the series has become a cultural touchstone, celebrating homes that are deeply personal reflections of the people who inhabit them. Season 9 continues this legacy, bringing to life stories that go beyond walls and colours to uncover the emotions, memories and values that truly make a house a home.
This season opens the doors to five distinctive homes of some of India’s most admired personalities, Sonakshi Sinha and Zaheer Iqbal, Gautam Gambhir, Keerthy Suresh and Antony Thattil, Archana Puran Singh and Parmeet Sethi, and Aman and Priya Gupta. While each home is different in style, geography and personality, they are united by a shared sense of warmth, authenticity and emotional depth. Across the season, viewers witness how homes become living canvases, shaped by relationships, routines, memories and the everyday moments that make life meaningful.
Viewers step into spaces that feel deeply lived-in and personal, each shaped by the lives lived within them. Archana and Parmeet invite audiences into their Anglo-Spanish inspired home in Madh, that has grown gently over time, rooted in family, nature and shared memories. Keerthy and Antony’s vibrant Kochi apartment reflects her instinctive relationship with colour and emotion, layered with playful details and spaces designed for everyday joy. Sonakshi and Zaheer open the doors to their penthouse ‘Saada’, a home that holds many moods, from lively conversations in the sunken pit to quieter, memory-filled corners.
Speaking on the launch, Amit Syngle, MD & CEO, Asian Paints said “With the ninth season of Asian Paints Where The Heart Is, we are proud to continue a journey that Asian Paints has been committed to for decades, helping Indians see their homes not just as places they live in, but as personal reflections of who they are. With over 1 billion views & counting, Asian Paints Where the Heart Is continues to be India’s most loved & watched home décor shows. Over the years, this series has evolved into a meaningful platform through which we have guided consumers on colour, décor and design — simplifying choices, demystifying trends, and showing how thoughtful design decisions can elevate everyday living. As a brand that has long stood for colour and design authority, this responsibility lies at the heart of everything we do.
